The Mom Flow is Here

Welcome to my mom flow era, where we say the quiet part out loud.

Welcome to The Mom Flow. A place for working moms who love being a mom and also love to be themselves.

While adding on another platform to my digital life feels, well, overwhelming, I've been defo wanting to have an outlet to go deeper with you and The Mom Flow is my way of doing that. My IG stories have always been my most well-viewed medium (if you’re popping in here via IG stories, thank you!), and I absolutely love connecting with you there and will still be doing that. BUT, I can also say that IG isn’t the best for going deeper and keeping a level of organization/longer form content. While we might think that a blog is the best place, Substack is allowing creators a platform to make it easier to communicate, categorize, and even make a living on providing plush content, while forming a better reader connection. I see so much promise with this platform and love so many of the creators already here. To join them feels really great.

So, what does a Mom Flow mean? It’s when I feel my best and all cylinders are firing - I’ve done my best at everything I can do, and I’m just innnn the feel good flow. Work is humming, I just lit a candle and something cozy is on the stove, I just got a smile and snuggle from my daughter.

Who is The Mom Flow for? It’s a curated edit right from me to you.

It’s for work from home moms, moms who work out of the home, business owner moms, empty nest moms, moms who are in the thick of it, moms who have lost a lot or a little of themselves… and even women who aren’t moms but are maybe mom curious! Moms whose identity isn’t all about motherhood and being ok with that.

That said, if you already like my content, rest-assured, it will be MORE of that right here. It’s ALL in The Mom Flow.

I’ve always felt that there wasn’t a spot that felt like ME. Often on IG, I see moms who are having lots of kids (YAY them, I love that for them!) but it’s just not me and our situation. After 5 years of fertility struggles and IVF, we are just so thrilled with one little girl, Lola, 3, to call our very own and after the trauma of that, I’m not going there again… plus, I like to keep things a little more streamlined.

I often felt very lonely in my experience as a new mom who went right back to work after six-weeks while her husband stayed home with the baby for the year, and even now, having such a truly HANDS ON dad (that term needs to go, bc would you call a mom a hands-on mom? But it’s what it is for now) who does a huge part of the childcare and is an equal partner where we both play to our strengths. I am the main earner, my husband works 4 days a week so he can take on more of the childcare. I don’t always see these scenarios reflected online and have always looked for other moms whose lives looked like mine.

Having one child has been a decision I’ve made to keep my Mom Flow intact… the truth is that adding more to my plate would mean giving a lot more up, and having a lot more stress. Being an older mom (gosh, I know how that sounds, but it’s how I feel and this Substack really is about having a bit less of a filter on how I say things because if you’re reading this, I know you’re here for the REAL and you get. it.), having Lola at 38, my perspective is unique, and I’m hoping you are looking for a voice like mine.

SO, what can you expect here? Well, everything that means I’m living in my Mom Flow…

My fave purchases
What we’re eating/using/buying/getting rid of
Pop-culture chats (Sister Wives? Podcasts? Housewives? Probs!)
Fashion and what I wear, what Lola wears
Home stuff like organization, updates, faves
Marriage (the real stuff we’re all navigating as moms and women)
The work, life, mom juggle as a business owner and influencer
The real real REAL… insecurities, friendship breakups, fears and truths
Mom Flow hacks because you can’t do it all at ONE TIME
Money
Things no one else is talking about like my struggles and personal opinions… maybe even a rant or two (and if you know my rants, you know I don’t hold back)

It’s our safe space… and no, you don’t need to be a mom to enjoy the content, and that’s why I feel like it’s going to be so great. Because, while I’m a mom, and it’s the BEST thing in my life, the FLOW means also enjoying life outside of being a mom and knowing that it’s OK to still be you, even if you’re re-discovering who that is after having a baby.

A quick rundown of how Substack works - you SUBSCRIBE (which if you’re reading this in your inbox, you are subscribed - I’ve moved my newsletter list here and you were on that!), and you will get an email every time I post onto my Substack which contains the contents of the post itself. This means you never have to leave the email if you don’t want to! In this way, it’s just like a newsletter. There will be a free archive of all of my Substack posts on the Substack site (much like a blog) so you can browse them anytime from my Substack page.

I hope to do a weekly The Mom Flow Friday Five that talks about 5 things I’m interested in/want you to know about and then several posts a month you will hopefully find interesting.

If you are landing here via a link you clicked, please hit the SUBSCRIBE button below and you’ll be all set.

I just want this to be an informal way of me giving you more. And is it free? Yes! For now it is free, but I do hope to build up a paid option for anyone who does want to support my work, which in turn allows me to give more good stuff to you, but have no plans for that in the near future.

I’m so excited to have you here and see all that Substack has to offer me and you.

- Erin xx

P.S: I just updated my Amazon faves with my new blender, WaterPik and Xmas ribbons I stockpile every year.